Perro Verde News Room brings together captivating stories of rare individuals, curated press coverage, and official brand releases, offering an exclusive look into the unique world of Perro Verde. Discover the narratives that define our brand and the voices that share our journey.

April 1, 2025

the spirits business

Each year, The Spirits Business hosts its Tequila & Mezcal Masters blind tasting to discover the gems of the agave world. For the 2025 instalment, the team gathered three panels of judges at The Broadcaster in London’s White City for a day of tasting some of the finest agave spirits.
The judges headed into blanco mezcal bottlings with a Gold for Perro Verde Tobasiche in the Tobasiche flight. Smith said it was “oily and bold, aggressive but in a pleasant way with some smoke and some resinous green notes, oily but balanced”.
Perro Verde Ensamble won a Gold in the Espadín + Tobasiche heat, enjoyed for its “light and delicate palate with an elegant green peppercorn‐like spice”.

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MARCH 6, 2025

THE DAILY ROW

If you haven’t yet heard of it, let me introduce you to the mezcal making waves in the luxury spirits world—Perro Verde. Named after the Spanish saying “Más raro que un perro verde” (rarer than a green dog), this Oaxacan-crafted elixir has the backing of Hollywood heavyweight Benicio del Toro, who recently hosted an intimate soirée at the Hotel Bel-Air to showcase the brand. Perro Verde is a tribute to the unconventional...
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FEBRUARY 20, 2025

THE SPIRITS BUSINESS

Perro Verde made its US entrance last November with an exclusive dinner in Beverly Hills, complete with a guest list of celebrities and high-profile cultural figures – a display of how the brand wants to be perceived and who its customer base could be. Since its debut on the scene, it’s received the backing of Oscar-winning actor Benicio del Toro and won industry awards such as a Master medal at The Luxury Masters 2023....
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FEBRUARY 20, 2025

CULTURED

Last night, the Future Perfect and CULTURED gathered LA’s creative community for a night of art and solidarity at Goldwyn House to support Fire Station 41's efforts to raise funds alongside Grief and Hope.The night kicked off a two-week online benefit auction via Artsy—supporting both the artists impacted by January’s wildfires and the first responders who fought to protect them.... The initiative also saw generous support from a dynamic mix of partners and sponsors, including Design Miami, Perro Verde,....
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FEBRURAY 18, 2025

AUTRE

Autre Magazine and Jeffrey Deitch Host A Dinner To Celebrate Frieze Los Angeles 2025 At Ardor @ The West Hollywood Edition.
...Among the distinguished guests was Academy Award-nominated and Emmy-winning actress and artist Sharon Stone, who is poised to star in the upcoming season of Euphoria. Guests enjoyed luxury sipping mezcal Perro Verde paired with a vegetable-forward menu....
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january 31, 2025

FLAUNT

Nestled within the mountainous terrain of Oaxaca, Perro Verde Mezcal is revolutionizing the way we appreciate mezcal, a spirit deeply embedded in cultural history and artisanal craftsmanship. This brand seamlessly blends the time-honored traditions of mezcal production with a contemporary flair, embodying more than just a beverage—it celebrates artistry, sustainability, and the authenticity of Mexican heritage...
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JANUARY 24, 2025

ROBB REPORT

If the upside-down lettering on the bottle doesn’t get your attention, the mezcal inside it certainly will. Distilled from the wild-growing Tobasiche subspecies of agave that requires an unusually long 12 to 13 years of growth in order to reach the peak of its herbaceous flavors, this joven emits a soft, gentle smoky countenance over a woodsy, floral flavor that ends with an elegant finish somewhat akin to slipping into a silken shirt....
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November 13, 2024

THE SPIRIT BUSINESS

Luxury mezcal brand Perro Verde, backed by Oscar-winning actor Benicio del Toro, has launched in the US market.
Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise. Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise...
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october 10,2024

introducing perro verde mezcal

A new name is emerging in the world of high-end spirits: Perro Verde Mezcal. Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde embodies over 120 years of tradition, passion, and expertise. But this is more than just a spirit—it’s an invitation to step into the extraordinary. Inspired by the colloquial Spanish and Latin American expression “Más raro que un perro verde” (Rarer than a green dog - used to describe something or someone who is out of the ordinary, often in an admirable and intriguing way ), Perro Verde is a tribute to those who take the road less traveled, embracing the mysterious and unconventional...
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maY 6, 2024

FORBES

Every competition must have its mystery, and this is it in the mezcal category. Virtually unknown, Perro Verde Mezcal Tobasiche is a brand-new brand that is just starting to hit the market. Made from the Tobasiche agave plant that grows in the highlands of Oaxaca, it is a premium spirit that the judges awarded double gold in its very first time in the competition...
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