Mezcal might be all the rage at many of the world’s best bars, but producers are still figuring out how to transfer that enthusiasm to the casual drinker. Leading producers divulge their strategies.

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Luxury-minded Perro Verde has an aim of becoming the “go-to” mezcal for gifting and special occasions, according to co-founders Juan Santiago Rodriguez and Mariana Carvajal. With that lofty ambition, the pair heed the importance of having something that is also smooth and easily drinkable.

“There are a couple of key things in terms of bringing mezcal from cocktail menus into sipping or people’s homes,” Carvajal notes. “We profiled mezcal in a way where we did lots of research on which agave plants are more balanced, and also also the alcohol volume – because locally there’s a tendency to have mezcals at around 45% ABV. We found that having Perro Verde at 42% ABV gave a better experience of the flavours, and not being too overpowering.” She feels this is both “very important for the brand and for the category in general, to find mezcals that have a wider appeal to the global palate”...

The meet-cute is a Hollywood staple for a reason. Boy meets girl (or boy) in an unexpected yet undeniably charming first encounter that sets the stage for a beautiful romance.

Not long ago, Perro Verde (which literally translates to “green dog” and colloquially to “odd duck” or “misfit”) cofounders Mariana Carvajal and Juan Santiago Rodriguez were out in Los Angeles, sipping drinks with friends and passing around a (gorgeous—more on that later) prototype bottle of their artisanal mezcal. Then, from the din of the bar, came a voice, unmistakable and slightly amused, “You talking perro verdes? That’s my tribe!” ...

Perro Verde Mezcal, a new and authentic contender in the premium mezcal market, is drawing attention for its artisanal quality, rich cultural roots, and commitment to tradition. Perro Verde Mezcal, produced by a five-generation family of mezcaleros in Oaxaca, is now making its debut across Los Angeles with a series of exclusive tastings.

The brand, co-founded by Juan Santiago Rodriguez, Mariana Carvajal, and veteran mezcal producer Porfirio Chagoya, is backed by actor Benicio del Toro, who lends his support to a product that emphasizes rarity and authenticity. The mezcal’s name, “Perro Verde,” is drawn from a Spanish expression meaning “rarer than a green dog”—a nod to the brand’s unconventional approach and distinctive character.

Perro Verde is made in small batches and hand-labeled, using wild agave varieties including Tobasiche, alongside classic Espadín and a proprietary blend. Each expression offers a unique reflection of Oaxaca’s rugged landscape and deep mezcal-making heritage.

If you haven’t yet heard of it, let me introduce you to the mezcal making waves in the luxury spirits world—Perro Verde. Named after the Spanish saying “Más raro que un perro verde” (rarer than a green dog), this Oaxacan-crafted elixir has the backing of Hollywood heavyweight Benicio del Toro, who recently hosted an intimate soirée at the Hotel Bel-Air to showcase the brand. Perro Verde is a tribute to the unconventional...

Last night, the Future Perfect and CULTURED gathered LA’s creative community for a night of art and solidarity at Goldwyn House to support Fire Station 41's efforts to raise funds alongside Grief and Hope.The night kicked off a two-week online benefit auction via Artsy—supporting both the artists impacted by January’s wildfires and the first responders who fought to protect them.... The initiative also saw generous support from a dynamic mix of partners and sponsors, including Design Miami, Perro Verde,....

Nestled within the mountainous terrain of Oaxaca, Perro Verde Mezcal is revolutionizing the way we appreciate mezcal, a spirit deeply embedded in cultural history and artisanal craftsmanship. This brand seamlessly blends the time-honored traditions of mezcal production with a contemporary flair, embodying more than just a beverage—it celebrates artistry, sustainability, and the authenticity of Mexican heritage...

Luxury mezcal brand Perro Verde, backed by Oscar-winning actor Benicio del Toro, has launched in the US market.

Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise. Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise...

Every competition must have its mystery, and this is it in the mezcal category. Virtually unknown, Perro Verde Mezcal Tobasiche is a brand-new brand that is just starting to hit the market. Made from the Tobasiche agave plant that grows in the highlands of Oaxaca, it is a premium spirit that the judges awarded double gold in its very first time in the competition...