MARCH 6, 2025
THE DAILY ROW
If you haven’t yet heard of it, let me introduce you to the mezcal making waves in the luxury spirits world—Perro Verde. Named after the Spanish saying “Más raro que un perro verde” (rarer than a green dog), this Oaxacan-crafted elixir has the backing of Hollywood heavyweight Benicio del Toro, who recently hosted an intimate soirée at the Hotel Bel-Air to showcase the brand. Perro Verde is a tribute to the unconventional...
FEBRUARY 20, 2025
THE SPIRITS BUSINESS
Perro Verde made its US entrance last November with an exclusive dinner in Beverly Hills, complete with a guest list of celebrities and high-profile cultural figures – a display of how the brand wants to be perceived and who its customer base could be. Since its debut on the scene, it’s received the backing of Oscar-winning actor Benicio del Toro and won industry awards such as a Master medal at The Luxury Masters 2023....
FEBRUARY 20, 2025
CULTURED
Last night, the Future Perfect and CULTURED gathered LA’s creative community for a night of art and solidarity at Goldwyn House to support Fire Station 41's efforts to raise funds alongside Grief and Hope.The night kicked off a two-week online benefit auction via Artsy—supporting both the artists impacted by January’s wildfires and the first responders who fought to protect them.... The initiative also saw generous support from a dynamic mix of partners and sponsors, including Design Miami, Perro Verde,....
FEBRURAY 18, 2025
AUTRE
Autre Magazine and Jeffrey Deitch Host A Dinner To Celebrate Frieze Los Angeles 2025 At Ardor @ The West Hollywood Edition.
...Among the distinguished guests was Academy Award-nominated and Emmy-winning actress and artist Sharon Stone, who is poised to star in the upcoming season of Euphoria. Guests enjoyed luxury sipping mezcal Perro Verde paired with a vegetable-forward menu....
january 31, 2025
FLAUNT
Nestled within the mountainous terrain of Oaxaca, Perro Verde Mezcal is revolutionizing the way we appreciate mezcal, a spirit deeply embedded in cultural history and artisanal craftsmanship. This brand seamlessly blends the time-honored traditions of mezcal production with a contemporary flair, embodying more than just a beverage—it celebrates artistry, sustainability, and the authenticity of Mexican heritage...
JANUARY 24, 2025
ROBB REPORT
If the upside-down lettering on the bottle doesn’t get your attention, the mezcal inside it certainly will. Distilled from the wild-growing Tobasiche subspecies of agave that requires an unusually long 12 to 13 years of growth in order to reach the peak of its herbaceous flavors, this joven emits a soft, gentle smoky countenance over a woodsy, floral flavor that ends with an elegant finish somewhat akin to slipping into a silken shirt....
November 13, 2024
THE SPIRIT BUSINESS
Luxury mezcal brand Perro Verde, backed by Oscar-winning actor Benicio del Toro, has launched in the US market.
Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise. Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde is said to embody more than 120 years of tradition and expertise...
october 10,2024
introducing perro verde mezcal
A new name is emerging in the world of high-end spirits: Perro Verde Mezcal. Handcrafted by a five-generation family of Oaxacan mezcaleros, Perro Verde embodies over 120 years of tradition, passion, and expertise. But this is more than just a spirit—it’s an invitation to step into the extraordinary. Inspired by the colloquial Spanish and Latin American expression “Más raro que un perro verde” (Rarer than a green dog - used to describe something or someone who is out of the ordinary, often in an admirable and intriguing way ), Perro Verde is a tribute to those who take the road less traveled, embracing the mysterious and unconventional...
maY 6, 2024
